About me

Aravinda Upadhya

I'm a product designer who specialises in complex B2B systems the kind where the user is stressed, the flow is long, and getting it wrong has real consequences. Six years in. Still obsessed with getting it right.

what I can do for you

I work across the full design surface - from early product decisions to the system that holds it all together.

1. Product Strategy & UX

Translating ambiguous briefs into structured product flows

Research synthesis and journey mapping for complex B2B systems

Defining information architecture across multi-role products

Facilitating design decisions with PMs and engineering pods

2. Interface & Visual Systems

Building scalable component libraries and design systems from scratch

Designing high-fidelity interfaces across web and mobile surfaces

Creating token-based theming for multi-brand products

Motion and interaction design to communicate system state

3. Brand & Design Language

Establishing visual identity for early-stage products

Defining typography, color, and spacing as a coherent system

Writing design principles that give teams a shared decision framework

Translating brand intent into Figma variables and documentation

1. Product Strategy & UX

Translating ambiguous briefs into structured product flows

Research synthesis and journey mapping for complex B2B systems

Defining information architecture across multi-role products

Facilitating design decisions with PMs and engineering pods

2. Interface & Visual Systems

Building scalable component libraries and design systems from scratch

Designing high-fidelity interfaces across web and mobile surfaces

Creating token-based theming for multi-brand products

Motion and interaction design to communicate system state

3. Brand & Design Language

Establishing visual identity for early-stage products

Defining typography, color, and spacing as a coherent system

Writing design principles that give teams a shared decision framework

Translating brand intent into Figma variables and documentation

1. Product Strategy & UX

Translating ambiguous briefs into structured product flows

Research synthesis and journey mapping for complex B2B systems

Defining information architecture across multi-role products

Facilitating design decisions with PMs and engineering pods

2. Interface & Visual Systems

Building scalable component libraries and design systems from scratch

Designing high-fidelity interfaces across web and mobile surfaces

Creating token-based theming for multi-brand products

Motion and interaction design to communicate system state

3. Brand & Design Language

Establishing visual identity for early-stage products

Defining typography, color, and spacing as a coherent system

Writing design principles that give teams a shared decision framework

Translating brand intent into Figma variables and documentation

How I Got Here

Not a straight line. Started in motion and visual craft, moved into interfaces, then into systems. Each role added a layer, and I've carried all of them forward.

Founding Product Designer

Founding designer. Owned the system, the surface, and the standard.

Algebrik AI

Dec 2024 - Present

Founding Product Designer

Founding designer. Owned the system, the surface, and the standard.

Algebrik AI

Dec 2024 - Present

Founding Product Designer

Founding designer. Owned the system, the surface, and the standard.

Algebrik AI

Dec 2024 - Present

Product Designer II

Led design across core learning flows and growth surfaces.

SkilloVilla

May 2024 - Nov 2024

Product Designer II

Led design across core learning flows and growth surfaces.

SkilloVilla

May 2024 - Nov 2024

Product Designer II

Led design across core learning flows and growth surfaces.

SkilloVilla

May 2024 - Nov 2024

Product Designer I

Built product intuition — research, wireframes, shipped features.

SkilloVilla

June 2022 - April 2024

Product Designer I

Built product intuition — research, wireframes, shipped features.

SkilloVilla

June 2022 - April 2024

Product Designer I

Built product intuition — research, wireframes, shipped features.

SkilloVilla

June 2022 - April 2024

UIUX Designer

First full product design role. Learned by doing, mostly.

SkilloVilla

Oct 2021 - May 2022

UIUX Designer

First full product design role. Learned by doing, mostly.

SkilloVilla

Oct 2021 - May 2022

UIUX Designer

First full product design role. Learned by doing, mostly.

SkilloVilla

Oct 2021 - May 2022

User Interface Designer

Where I learned that visual hierarchy is never just aesthetic.

ABC Tech

2021

User Interface Designer

Where I learned that visual hierarchy is never just aesthetic.

ABC Tech

2021

User Interface Designer

Where I learned that visual hierarchy is never just aesthetic.

ABC Tech

2021

Motion Designer

Where it started — motion, storytelling, and obsessing over timing.

My Abhyas

2020

Motion Designer

Where it started — motion, storytelling, and obsessing over timing.

My Abhyas

2020

Motion Designer

Where it started — motion, storytelling, and obsessing over timing.

My Abhyas

2020

My Tech Stack

Tools I've stopped thinking about - which means they're doing their job. The thinking happens elsewhere.

Tech Logo

Figma

Where the system lives - components, tokens, variables, and every decision documented.

Tech Logo

Framer

Where designs stop being static - production-quality builds, no handoff lag.

Tech Logo

Adobe After Effects

Motion that means something - micro-interactions and Lottie exports that bridge design and dev.

Tech Logo

VS Code

Enough code to QA my own specs and never blame engineering for my ambiguity.

Tech Logo

Claude Code

My thinking partner for research synthesis, copy pressure-testing, and getting unstuck fast.

Tech Logo

Lottie

Animation without the file size - lightweight motion that actually ships.

About Me Image - 4
About Me Image - 4

How I Work

No fixed playbook. The process fits the problem. But it always starts with understanding the constraint - not avoiding it.

01.

Understand the Problem First

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

01.

Understand the Problem First

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

Research & Strategy

02.

Explore Before You Commit

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

02.

Explore Before You Commit

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

Feedback & Refinement

03.

Pressure-test Everything

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

03.

Pressure-test Everything

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

03.

Pressure-test Everything

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

04.

Validate, Don't Assume

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

04.

Validate, Don't Assume

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

04.

Validate, Don't Assume

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

05.

Ship It. Then Watch It.

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

05.

Ship It. Then Watch It.

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

Testing & Optimization
Portrait of portfolio creator

Hi

Hi

Let's work together

Got a product problem worth solving? I'd like to hear it.

About me

Aravinda Upadhya

I'm a product designer who specialises in complex B2B systems the kind where the user is stressed, the flow is long, and getting it wrong has real consequences. Six years in. Still obsessed with getting it right.

what I can do for you

I work across the full design surface - from early product decisions to the system that holds it all together.

1. Product Strategy & UX

Translating ambiguous briefs into structured product flows

Research synthesis and journey mapping for complex B2B systems

Defining information architecture across multi-role products

Facilitating design decisions with PMs and engineering pods

2. Interface & Visual Systems

Building scalable component libraries and design systems from scratch

Designing high-fidelity interfaces across web and mobile surfaces

Creating token-based theming for multi-brand products

Motion and interaction design to communicate system state

3. Brand & Design Language

Establishing visual identity for early-stage products

Defining typography, color, and spacing as a coherent system

Writing design principles that give teams a shared decision framework

Translating brand intent into Figma variables and documentation

1. Product Strategy & UX

Translating ambiguous briefs into structured product flows

Research synthesis and journey mapping for complex B2B systems

Defining information architecture across multi-role products

Facilitating design decisions with PMs and engineering pods

2. Interface & Visual Systems

Building scalable component libraries and design systems from scratch

Designing high-fidelity interfaces across web and mobile surfaces

Creating token-based theming for multi-brand products

Motion and interaction design to communicate system state

3. Brand & Design Language

Establishing visual identity for early-stage products

Defining typography, color, and spacing as a coherent system

Writing design principles that give teams a shared decision framework

Translating brand intent into Figma variables and documentation

1. Product Strategy & UX

Translating ambiguous briefs into structured product flows

Research synthesis and journey mapping for complex B2B systems

Defining information architecture across multi-role products

Facilitating design decisions with PMs and engineering pods

2. Interface & Visual Systems

Building scalable component libraries and design systems from scratch

Designing high-fidelity interfaces across web and mobile surfaces

Creating token-based theming for multi-brand products

Motion and interaction design to communicate system state

3. Brand & Design Language

Establishing visual identity for early-stage products

Defining typography, color, and spacing as a coherent system

Writing design principles that give teams a shared decision framework

Translating brand intent into Figma variables and documentation

How I Got Here

Not a straight line. Started in motion and visual craft, moved into interfaces, then into systems. Each role added a layer, and I've carried all of them forward.

Founding Product Designer

Founding designer. Owned the system, the surface, and the standard.

Algebrik AI

Dec 2024 - Present

Founding Product Designer

Founding designer. Owned the system, the surface, and the standard.

Algebrik AI

Dec 2024 - Present

Founding Product Designer

Founding designer. Owned the system, the surface, and the standard.

Algebrik AI

Dec 2024 - Present

Product Designer II

Led design across core learning flows and growth surfaces.

SkilloVilla

May 2024 - Nov 2024

Product Designer II

Led design across core learning flows and growth surfaces.

SkilloVilla

May 2024 - Nov 2024

Product Designer II

Led design across core learning flows and growth surfaces.

SkilloVilla

May 2024 - Nov 2024

Product Designer I

Built product intuition — research, wireframes, shipped features.

SkilloVilla

June 2022 - April 2024

Product Designer I

Built product intuition — research, wireframes, shipped features.

SkilloVilla

June 2022 - April 2024

Product Designer I

Built product intuition — research, wireframes, shipped features.

SkilloVilla

June 2022 - April 2024

UIUX Designer

First full product design role. Learned by doing, mostly.

SkilloVilla

Oct 2021 - May 2022

UIUX Designer

First full product design role. Learned by doing, mostly.

SkilloVilla

Oct 2021 - May 2022

UIUX Designer

First full product design role. Learned by doing, mostly.

SkilloVilla

Oct 2021 - May 2022

User Interface Designer

Where I learned that visual hierarchy is never just aesthetic.

ABC Tech

2021

User Interface Designer

Where I learned that visual hierarchy is never just aesthetic.

ABC Tech

2021

User Interface Designer

Where I learned that visual hierarchy is never just aesthetic.

ABC Tech

2021

Motion Designer

Where it started — motion, storytelling, and obsessing over timing.

My Abhyas

2020

Motion Designer

Where it started — motion, storytelling, and obsessing over timing.

My Abhyas

2020

Motion Designer

Where it started — motion, storytelling, and obsessing over timing.

My Abhyas

2020

My Tech Stack

Tools I've stopped thinking about - which means they're doing their job. The thinking happens elsewhere.

Tech Logo

Figma

Where the system lives - components, tokens, variables, and every decision documented.

Tech Logo

Framer

Where designs stop being static - production-quality builds, no handoff lag.

Tech Logo

Adobe After Effects

Motion that means something - micro-interactions and Lottie exports that bridge design and dev.

Tech Logo

VS Code

Enough code to QA my own specs and never blame engineering for my ambiguity.

Tech Logo

Claude Code

My thinking partner for research synthesis, copy pressure-testing, and getting unstuck fast.

Tech Logo

Lottie

Animation without the file size - lightweight motion that actually ships.

About Me Image - 4
About Me Image - 4

How I Work

No fixed playbook. The process fits the problem. But it always starts with understanding the constraint - not avoiding it.

01.

Understand the Problem First

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

01.

Understand the Problem First

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

Research & Strategy

02.

Explore Before You Commit

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

02.

Explore Before You Commit

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

Feedback & Refinement

03.

Pressure-test Everything

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

03.

Pressure-test Everything

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

03.

Pressure-test Everything

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

04.

Validate, Don't Assume

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

04.

Validate, Don't Assume

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

04.

Validate, Don't Assume

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

05.

Ship It. Then Watch It.

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

05.

Ship It. Then Watch It.

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

Testing & Optimization
Portrait of portfolio creator

Hi

Hi

Let's work together

Got a product problem worth solving? I'd like to hear it.

About me

Aravinda Upadhya

I'm a product designer who specialises in complex B2B systems the kind where the user is stressed, the flow is long, and getting it wrong has real consequences. Six years in. Still obsessed with getting it right.

what I can do for you

I work across the full design surface - from early product decisions to the system that holds it all together.

1. Product Strategy & UX

Translating ambiguous briefs into structured product flows

Research synthesis and journey mapping for complex B2B systems

Defining information architecture across multi-role products

Facilitating design decisions with PMs and engineering pods

2. Interface & Visual Systems

Building scalable component libraries and design systems from scratch

Designing high-fidelity interfaces across web and mobile surfaces

Creating token-based theming for multi-brand products

Motion and interaction design to communicate system state

3. Brand & Design Language

Establishing visual identity for early-stage products

Defining typography, color, and spacing as a coherent system

Writing design principles that give teams a shared decision framework

Translating brand intent into Figma variables and documentation

1. Product Strategy & UX

Translating ambiguous briefs into structured product flows

Research synthesis and journey mapping for complex B2B systems

Defining information architecture across multi-role products

Facilitating design decisions with PMs and engineering pods

2. Interface & Visual Systems

Building scalable component libraries and design systems from scratch

Designing high-fidelity interfaces across web and mobile surfaces

Creating token-based theming for multi-brand products

Motion and interaction design to communicate system state

3. Brand & Design Language

Establishing visual identity for early-stage products

Defining typography, color, and spacing as a coherent system

Writing design principles that give teams a shared decision framework

Translating brand intent into Figma variables and documentation

1. Product Strategy & UX

Translating ambiguous briefs into structured product flows

Research synthesis and journey mapping for complex B2B systems

Defining information architecture across multi-role products

Facilitating design decisions with PMs and engineering pods

2. Interface & Visual Systems

Building scalable component libraries and design systems from scratch

Designing high-fidelity interfaces across web and mobile surfaces

Creating token-based theming for multi-brand products

Motion and interaction design to communicate system state

3. Brand & Design Language

Establishing visual identity for early-stage products

Defining typography, color, and spacing as a coherent system

Writing design principles that give teams a shared decision framework

Translating brand intent into Figma variables and documentation

How I Got Here

Not a straight line. Started in motion and visual craft, moved into interfaces, then into systems. Each role added a layer, and I've carried all of them forward.

Founding Product Designer

Founding designer. Owned the system, the surface, and the standard.

Algebrik AI

Dec 2024 - Present

Founding Product Designer

Founding designer. Owned the system, the surface, and the standard.

Algebrik AI

Dec 2024 - Present

Founding Product Designer

Founding designer. Owned the system, the surface, and the standard.

Algebrik AI

Dec 2024 - Present

Product Designer II

Led design across core learning flows and growth surfaces.

SkilloVilla

May 2024 - Nov 2024

Product Designer II

Led design across core learning flows and growth surfaces.

SkilloVilla

May 2024 - Nov 2024

Product Designer II

Led design across core learning flows and growth surfaces.

SkilloVilla

May 2024 - Nov 2024

Product Designer I

Built product intuition — research, wireframes, shipped features.

SkilloVilla

June 2022 - April 2024

Product Designer I

Built product intuition — research, wireframes, shipped features.

SkilloVilla

June 2022 - April 2024

Product Designer I

Built product intuition — research, wireframes, shipped features.

SkilloVilla

June 2022 - April 2024

UIUX Designer

First full product design role. Learned by doing, mostly.

SkilloVilla

Oct 2021 - May 2022

UIUX Designer

First full product design role. Learned by doing, mostly.

SkilloVilla

Oct 2021 - May 2022

UIUX Designer

First full product design role. Learned by doing, mostly.

SkilloVilla

Oct 2021 - May 2022

User Interface Designer

Where I learned that visual hierarchy is never just aesthetic.

ABC Tech

2021

User Interface Designer

Where I learned that visual hierarchy is never just aesthetic.

ABC Tech

2021

User Interface Designer

Where I learned that visual hierarchy is never just aesthetic.

ABC Tech

2021

Motion Designer

Where it started — motion, storytelling, and obsessing over timing.

My Abhyas

2020

Motion Designer

Where it started — motion, storytelling, and obsessing over timing.

My Abhyas

2020

Motion Designer

Where it started — motion, storytelling, and obsessing over timing.

My Abhyas

2020

My Tech Stack

Tools I've stopped thinking about - which means they're doing their job. The thinking happens elsewhere.

Tech Logo

Figma

Where the system lives - components, tokens, variables, and every decision documented.

Tech Logo

Framer

Where designs stop being static - production-quality builds, no handoff lag.

Tech Logo

Adobe After Effects

Motion that means something - micro-interactions and Lottie exports that bridge design and dev.

Tech Logo

VS Code

Enough code to QA my own specs and never blame engineering for my ambiguity.

Tech Logo

Claude Code

My thinking partner for research synthesis, copy pressure-testing, and getting unstuck fast.

Tech Logo

Lottie

Animation without the file size - lightweight motion that actually ships.

About Me Image - 4
About Me Image - 4

How I Work

No fixed playbook. The process fits the problem. But it always starts with understanding the constraint - not avoiding it.

01.

Understand the Problem First

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

01.

Understand the Problem First

In this phase, I dive deep into understanding your business, target audience, and project goals. Through research and strategic planning, I create a clear roadmap to guide the entire design process.

Research & Strategy

02.

Explore Before You Commit

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

02.

Explore Before You Commit

Here, I brainstorm and develop creative concepts that align with your vision. Initial sketches and ideas are refined into tangible wireframes, setting the direction for design and functionality.

Feedback & Refinement

03.

Pressure-test Everything

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

03.

Pressure-test Everything

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

03.

Pressure-test Everything

Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.

04.

Validate, Don't Assume

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

04.

Validate, Don't Assume

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

04.

Validate, Don't Assume

I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.

05.

Ship It. Then Watch It.

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

05.

Ship It. Then Watch It.

Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.

Testing & Optimization
Portrait of portfolio creator

Hi

Hi

Let's work together

Got a product problem worth solving? I'd like to hear it.